Fly Southwest: AMA to Louisville, Kentucky

In one's life as a jet-setter, an illustrious traveller for business or pleasure, the spectacle of arcane airfare prices, mind-boggling flight schedules and bewitching baggage allowances could result in a personal Greek tragedy. Especially when the desire to catapult oneself from the Wild West charm of Amarillo to the bluegrass beats of Louisville, Kentucky ignites. Well, charioteers of the skies, Southwest Airlines would gleefully offer the magic carpet ride you prayed to the Travel Gods.

Dealing with Southwest Airlines, is like watching a comedic opera, where economy class feels like a surprising mélange of bargain-basement prices and best-in-industry service levels. You'd anticipate to be treated as cattle, herded into the unforgiving metal tube with cheap flights, yet Southwest ushers you in like a VIP guest to a sundowners party in Santorini. That's where the subtle, yet highly effective satire of Southwest's business model comes in, deviously disrupting what you thought you knew about budget air travel.

The aviation theatre continues even when you look at the flight duration. The clever jesters at Southwest have tactfully designed connecting flights that embrace the concept of time. They make you believe that a layover in Dallas Love Field is the privilege of experiencing time through Einstein’s theory of relativity, in which time feels like it's passing excruciatingly slow, yet, in reality, one is not suspended in air or time for more than a brevity of moments. Indeed, a unique interpretation of a stop-over rather than just a necessary evil on your way to lovely Louisville!

Forget the snooty French concierge at a seven-star hotel in Paris. Consider availing yourself of Southwest's 'flight deals'. These purveyors of budget luxury have cunningly baited a hook that screams 'luxury for less'. The round-trip offers, are as tantalising as a siren's call to a shipwrecked sailor! How scandalous! Who would have thought one could enjoy premium economy comfort for the price of two Venti Starbucks lattes!

Now, consider meeting a Unicorn - the mythical creature of the airline industry, yes indeed, I speak of the elusive 'direct flights'. Miraculously, Southwest Airways can turn this chimera into a tangible reality, sending you straight off into the domain of bluegrass, bourbon and fast horses without wasting precious time orbiting obscure airports on this side of the Milky Way. On such flights, the sense of power you bear as you hurtle through the heavens uninterrupted can be compared only to the euphoria of scoring front-row tickets to a sold-out Broadway show."

Lastly, dear gallant travelling minstrels, this is the era of expectations. Who foresees what fine print may be hiding in an airline's seemingly harmless baggage allowance policies or flight cancellation provisions? Southwest, with its almost Churchillian resolve, declares, “Fellow Travellers, we shall not let you down.” You are entitled to two free checked bags, a carry-on, and a personal item – not a claim, but a right, in the spirit of the U.S. Constitution itself!

Southwest Airlines bends the very laws of air travel with their cunning sorcery, and in the process, casts a humorous, ironical, but also somewhat endearing spell on its patrons. Fly from Amarillo to Louisville with childlike anticipation, smiling at the theatrically concocted nuances and revel in the labyrinth of truth – while journeying with Southwest, the world isn't such a bad place after all.